FSG

It might not fill as many column inches as the will-he-won’t-he Alexander Isak saga, but Liverpool’s deal with Adidas could be their most important of…

Liverpool Football Club have dozens of investors through Fenway Sports Group, but it’s John Henry who has long been the all-seeing eye at Anfield. The…

Liverpool and Newcastle United exist in parallel universes when it comes to PSR – and FSG’s pursuit of Alexander Isak is a wormhole that proves…

Liverpool and Manchester United’s ownership groups are on very different paths. There are dozens if not hundreds of football finance supremos worldwide who have tried…

Liverpool owners FSG are exploring more than one takeover opportunity outside of Spain as they look to expand their football and wider business empire, TBR…

In 2022, FSG put Liverpool on the market before eventually selling a minority stake to the private equity Dynasty Equity as opposed to a full…

As one of the Premier League’s truly global brands and the adopted home of Mohamed Salah, Liverpool have often courted interest from the Middle East.…

Liverpool owners FSG are many things, but sclerotic is not one of them. The Boston-based regime know that we live in an attention economy. Data…

The Premier League is a marketplace and, as things stand, Liverpool are its top merchant. Their ultimate commodity? Advertising space – and few clients have…

In Liverpool and their wider sports empire, FSG appear almost religiously committed to one of the maxims of the great investor Charlie Munger: don’t sell…

There are umpteen FSG tribute acts in the football club ownership racket but none who do it quite like John Henry, Mike Gordon and Tom…

Liverpool owners FSG and their growing number of big-name private investors command one of global sport’s most valuable portfolios. As a result, they know all…

The Liverpool fans who watched a feckless Man United lose last night’s Europa League final with glee will soon have another cause for cheer, this…

Mathematically, Liverpool won the Premier League almost a month ago but in reality have been all but confirmed as champions for far longer, allowing owners…

‘The Reds have got no money, but we’ll still win the league’, sung to the tune of Freed from Desire, is a regular refrain among…