When Jordan Hugill signed for West Ham United on January 31, many in east London had high hopes for the former Preston North End striker.
However, nearly three months later, the 25-year-old striker has played a grand total of 22 minutes for the Hammers and registered no goals.
The West Ham outcast must now look for a move back to the Championship to end his Premier League exile.
Hugill earned his big move to the top flight after an impressive first half of the 2017/18 season that saw him score ten times for the Lilywhites. The forward was coming off a productive 2016/17 season when he bagged 12 goals and was Preston’s top scorer.
But his time at the London Stadium has been a deeply disappointing one. Hugill has played on a paltry three occasions for the Hammers: ten minutes against Brighton, two minutes against Watford, and ten minutes against Southampton.
The English striker was always going to find things difficult making the step up to the Premier League, but few expected him to struggle this much. It is telling that even when main striker Andy Carroll was out injured, Hugill was not granted a larger role in the first team.
With the season winding down, the ex-Preston man must be desperately searching for an escape from his West Ham nightmare.
Starved of playing time and vital confidence, Hugill would do well to seek a return to the Championship. With his physical style of play and target man attributes, the forward would slot in seamlessly in many a Championship squad.
One team that has been linked with the West Ham man is Tony Pulis’ Middlesbrough; a club that would be a perfect setting for Hugill. Pulis cherishes hefty strikers that can bully defenders and lead the line like Hugill can, and would certainly grant him significant time on the pitch.
After his failed Premier League step-up, Jordan Hugill would do well to save his career and make the switch to the Riverside to link up with Tony Pulis.