Despite teething problems with fan violence, poor facilities and many other problems at the London Stadium, Karren Brady has revealed that the club are making a film based on the stadium move, as she said:
“We are making a film called ‘Iron Men’. It is about West Ham supporters and the move from the Boleyn to the Olympic Stadium and what the move means to them. Rebranding ourselves was really important with the new stadium. We are in the London Stadium and we added the word London to our crest because we thought it had real global appeal.”
Brady angered fans though as she evaded questions on the difficulties of life in their new home and lauded the corporate improvements the club has made in recent years, saying:
“We have the best stadium. There are some great stadiums in this country but there is only one Olympic stadium and it’s ours and branded ours and it has really had a dynamic impact on the things that we can do. We are now in the Olympic Stadium, have very limited outside debt and in terms of brand values are ranked 15th, we were 115th when I joined. We are now 20th in the Deloitte money league.”
Some sources even claimed that Brady has said that the club had “no culture” before the arrival of Gold and Sullivan, but has now rejected those suggestions after a furious fan response.
Another poor piece of business could be the signing of Simone Zaza, as CalcioMercato report that his agent has clarified the clauses in his current loan deal which could see him signed permanently at the London Stadium, saying:
“West Ham will be obliged to take him on a permanent deal if he plays 10 games for the club. He has to get used to the new tactics as they are different to those at Juve… [He misses] Italy in general but once again I repeat, he is happy in London let’s make that quite clear.”
With five performances already under his belt, one in the EFL Cup and four in the Premier League, Slaven Bilic may be forced to keep him on the fringes of the first team until he has made his mind up on the forward.
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