West Ham should step up reported interest in Blackburn Rovers ace Bradley Dack.
According to the Sun in December, the Hammers and Crystal Palace were set to battle it out to try land the 25-year-old ripping up the Championship.
The report detailed that the top-flight pair were preparing bids as high as £20million for the English attacker, while talks of a new deal at Blackburn were mooted.
The Sun now reports that discussion over a new deal for Dack have stalled at Ewood Park, which has led to Brighton and West Brom circling for him.
West Ham should jump to the front of the queue for the creative maestro and offer him the option to make the switch to the London Stadium.
Dack has been a goal machine this season for Blackburn and taken to his first test of Championship football with relative ease, which is why another step up to the Premier League may not be so daunting.
He usually plays in the number 10 role behind the centre-forward and is crucial in the final third.
Dack has made 28 appearances across all competitions this season, scoring 13 goals and supplying seven assists in return.
West Ham certainly have lacked extra creativity during the long-term injury absence of Manuel Lanzini and that is why prioritising the Blackburn dazzler could be a smart move.