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West Ham must translate London Stadium expansion success

26th September 2018, London Stadium, London, England; Carabao Cup football, third round, West Ham United versus Macclesfield Town; General view of London Stadium under blue skies before kick off (photo by John Patrick Fletcher/Action Plus via Getty Images)

English Premier League

West Ham must translate London Stadium expansion success

West Ham United recently reached a settlement with landlords E20 to see the capacity of the London Stadium eventually reach 66,000, but now they must focus their efforts on translating that success onto the pitch.

The Hammers currently sit thirteenth in the Premier League, only four points clear of the drop zone.

With only three wins from their opening 13 games, one of West Ham’s biggest success stories this season is that of the expansion of their stadium.

 

Yet with the BBC publishing a report back in September which shows discrepancies between the “official” average attendance at the London Stadium listed by the club and what the actual figure may be, it’s important that West Ham find the answer to their troubles on the field to put fans in the seats.

(Photo by Catherine Ivill/Getty Images)

Manuel Pellegrini spent near £100million in the summer adding to his squad, and yet the club appears to have made little progress in footballing terms.

While it’s all well and good increasing the availability of tickets to fans, supply currently seems to well outweigh demand, and it’s the business of the club to show some progress in the league table.

(Photo by Craig Mercer/MB Media/Getty Images)

Should West Ham find themselves in another relegation dog fight – or worse still, relegated – it’s almost certain that attendance figures will take a further hit.

Having won an important battle off the pitch, the board must ensure that Pellegrini has the funds available to him to propel West Ham into the top half of the table, and towards the Europa League spots.

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Adam is a freelance sports writer and broadcaster. Formerly the Media and Communications Officer at Macclesfield Town Football Club, he has also contributed to FourFourTwo, Mirror Sport and Express & Star.

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