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West Brom set Aston Villa £24m asking price for Sam Allardyce favourite Matheus Pereira

According to The Times, West Bromwich Albion have set Aston Villa a £24million asking price for the summer transfer of Sam Allardyce favourite Matheus Pereira.

The attacking midfielder has been one of the standout talents of the Baggies’ first season back in the Premier League, and is likely to retain top-flight interest should the Hawthorns natives succumb to relegation.

Dean Smith’s Villans are among the known admirers of the 25-year-old, who West Brom signed permanently from Sporting Lisbon for £8m last summer following a successful spell on loan in the Championship.

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Pereira helped the West Midlands outfit to secure their promotion during the 2019/20 term with eight goals and 20 assists in 42 appearances, and has continued to display his creativity this season with nine goals and five assists in 30 outings to date.

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West Brom are expected to demand no less than three times the fee paid to the Brazilian’s former side in order to sell him this summer, despite the distinct possibility of an immediate return to the second-tier.

Reports by The Athletic last month noted that other Premier League clubs are also monitoring Pereira’s situation, while the same publication claimed in January that the Belo Horizonte-born playmaker had grown frustrated at not being offered a more lucrative contract.

TBR’s view:

It remains to be seen if Aston Villa or any of the rival Premier League suitors prove willing to step up their interest in Pereira this summer, given West Brom are setting the market at a high standard before holding any negotiations.

But the Baggies are right to value their £6,000-per-week (Spotrac) midfielder highly, as he has taken to the Premier League well and was nominated for January’s Player of the Month award after causing problems for West Ham and Wolverhampton Wanderers.

Allardyce has also waxed lyrical over Pereira’s potential, claiming in April how the Brazilian has the ability to become a top-class Premier League player, if not world-class, which only goes to further justify why West Brom feel comfortable laying their marker where it is.

“I have worked with some world-class players in my time,” Allardyce said, via quotes by the Express and Star. “I can’t say Matheus is world-class, but he certainly has the potential to be a top-class Premier League player if he continues developing.”

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