Tottenham’s £732m takeover wild card revealed as Amanda Staveley talks begin

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In the week when Amanda Staveley emerged as a surprise contender to invest in Tottenham, the North London club have received another takeover boost.

Staveley, alongside her husband PCP Capital Partners co-investor Mehrdad Ghodoussi, have now officially left Newcastle United after almost three years with the club.

The pair acquired a minority stake in Newcastle in return for brokering the deal that saw the Saudi Public Investment Fund acquire the St James’ Park club in a historic £305m deal in October 2021.

Staveley and Ghodoussi’s exit came as a shock to players at Newcastle, where they had become the public face of the club since the takeover.

But it now appears that PCP Capital Partners want to make a swift return to football – and potentially with another Premier League side.

Bloomberg reported on Thursday (18 July) that PCP had raised £500m and are in preliminary talks about acquiring a stake in a new club.

Spurs are among the list of clubs that they are believed to be considering, as are Ligue 1 side AS Monaco.

Daniel Levy is actively courting investment in Tottenham, with a full and partial takeover on the table.

And the latest news bodes well for the chairman and co-owner’s chances of securing a huge return on his investment at the North London club.

Tottenham’s brand is soaring, with potential takeover implications

In the last decade or so, Spurs have become a truly global brand.

While the commercial effect of having players of a certain nationality can sometimes be overstated, Son Heung-Min has genuinely driven huge growth in East Asia.

They are touring Japan for pre-season this summer and are believed to be headed to the United States for the first time in eight years in 2025, illustrating their worldwide appeal.

At £228m, Spurs’ commercial income is behind only Liverpool and the two Manchester clubs in the Premier League.

And their star is rising quicker than any of the so-called ‘Big Six’ in this department.

Now, a new in-depth study from the world-renowned group Brand Finance has revealed that they are in top 10 most valuable brands in world football.

Their brand is worth £732m according to the study, a small decrease on last season’s figure.

But that is likely due to their absence from Champions League football, which could actually be seen as encouraging for Spurs in that their brand is able to largely withstand a downturn on the pitch.

It is Spurs’ carefully cultivated brand that has allowed them to strike lucrative long-term deals with Nike, AIA and, more recently, shirt sleeve sponsor Kraken.

In turn, those guaranteed revenues improve security and have a material impact on enterprise value.

• READ MORE SPURS FINANCE NEWS: Daniel Levy wants to completely overhaul Tottenham with £228m masterplan

TBR Analysis: Could Staveley really buy a stake in Spurs?

If Staveley and Ghodoussi were to buy into Spurs, it would likely only be a minority stake – probably someting similar to Dynasty Equity’s deal to acquire a chunk of equity in Liverpool in 2023.

However, the pair would likely fit the profile of the type of investor that Levy would like to have onboard.

PCP’s connections in the Middle East are unmatched, while Staveley and Ghodoussi now have first-hand experience of Premier League governance and compliance issues.

They have also been phenomenally successful in raising commercial revenue during their time in Newcastle, which is an area on which Spurs will continue to focus.

However, Tottenham would represent a very different project given that they are pursuing more gradual and sustainable growth than the PIF-backed club.