As West Ham were busy crashing out of the FA Cup to Manchester United, Boulaye Dia was offering a timely reminder as to why David Moyes should have signed him in January.
The Hammers were linked with the 24-year-old throughout the transfer window. It was claimed, however, that the club didn’t feel the £15 million asking price represented value for money.
Dia’s challenge now is to prove West Ham wrong and throw himself back into the shop window ahead of the summer transfer window.
Last night he fired two goals as his side lost 4-3 to Valenciennes in the Coupe de France, despite only playing for 21 minutes of the clash.
His quick-fire brace took his tally for the campaign to 14 goals from 25 appearances in all competitions.
West Ham offloaded Sebastien Haller during the transfer window and it came as a big shock when Moyes chose not to add another striker to his ranks.
Jesse Lingard checked in from Manchester United on loan but he’s been viewed as a No.10 during his two games for the Hammers so far.
The club’s stance on Dia was perhaps a bit baffling. They are in desperate need of another talisman and the Senegal international wouldn’t completely break the bank.
Dia has taken some time to get going in the Reims first-team but over the last 18 months, he has progressed considerably.
With his uncompromising frame he would have been a like-for-like replacement for Haller and ultimately, would have given Moyes a different option to Michail Antonio.
Dia scores goal with his feet and his head and at 24 he still has plenty of time left to develop his ability even further.
The physical player is bound to score more goals between now and the end of the campaign and West Ham might have missed a trick.
If he finishes this season with 20 or more goals, Reims are going to be demanding a fee far higher than the £15 million they wanted in January.
West Ham’s decision to not sign a striker looks baffling. They are fifth in the Premier League and in with a real shout of European football for the first time in years.
Antonio has struggled with injuries in the past and relying on him to stay fit between now and the end of the season looks like a massive risk.
Only time will tell, but the Hammers could have missed a real trick by not landing Dia last month.