Spurs closing in on training kit sponsorship deal, according to Alasdair Gold

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Spurs have agreed a training kit sponsorship deal which should be announced sooner rather than later, according to Alasdair Gold.

Such deals amongst other Premier League clubs range from £10m to £20m per season, added the football.london Tottenham correspondent.

Financially, Spurs have been hit hard by the pandemic over the past year.

Daniel Levy said he expected the club to lose £200m in revenue due to the absence of crowds and cancelled or postponed events and concerts.

“Sooner rather than later”

Spurs appointed Todd Kline as the club’s Chief Commercial Officer in March.

His role is to try to bring in new sponsorship agreements, including the stadium naming rights, as well as negotiating media rights and corporate partnerships.

A number of Premier League clubs, like Liverpool, Chelsea and Manchester United, already have training kit sponsorship deals in place.

Spurs haven’t gone down this road up to now, but Gold claims this will change, with sponsorship soon set to adorn their Nike training wear.

In his latest Q&A on football.london, Gold was asked by a fan whether he had any updates on the stadium naming rights.

“I haven’t heard anything on that myself at this point but Mike Keegan, who wrote that story last week is an excellent journalist so he may well have heard something I hadn’t,” he replied.

“It could well be finally in the works as Todd Kline, the club’s chief finance officer, was brought in to sort out that deal among others.

“My understanding, which I wrote about the other day, is that a training kit sponsorship deal has been agreed and should be announced sooner rather than later.

“That will bring in a decent amount of money each season, with deals out there among Premier League clubs ranging from around £10m to £20m a season.”