West Ham United are in the market for a striker during January but could walk away from a deal for Boulaye Dia, according to France Football.
The striker has lit up Ligue 1 with Reims this season, scoring 12 goals in 21 appearances during 2020/21.
Despite that, West Ham feel he is somewhat overpriced at the moment but will continue to monitor his progress carefully.
Reims want to recoup £13 million for the 24-year-old and the Hammers feel that is too high at this stage of his career.
West Ham are keen to sign a striker to replace Sebastien Haller who joined Ajax for £20 million earlier this month.
David Moyes has Michail Antonio and Dia would certainly provide the club with a different option.
The uncompromising talisman has three caps for Senegal, although he is yet to score for the national team yet.
Last season, Dia scored eight times and Moyes is likely to be keen to see if Dia’s current form is merely a flash in the pan.
Napoli, AC Milan and Torino are all thought to be keen on signing the striker.
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Available at £13 million, Dia looks like a steal.
The powerful striker has been scoring for fun in France and seems like a man for the big occasion.
This season he has bagged against PSG, Rennes and twice against Saint-Etienne in the league.
With West Ham sitting on the sum they recouped for Haller, the Hammers could sign Dia and still have something to spare.
If he goes onto score more than 20 goals this season his valuation with soar and could ultimately price the Hammers out.
With other clubs preparing to pounce, Moyes could now be left to rue the decision not to sign the striker now.