Premier League outfit West Ham United have opened talks to sign Bournemouth forward Josh King, according to The Telegraph.
David Moyes looks set to win the race for the £10 million-rated player who has starred for the Cherries in recent seasons.
The Hammers had been keen to bolster their ranks before Monday’s deadline but have now been forced into the Football League market.
West Ham are also keen to sign a defender but the addition of King looks like a positive one for the Londoners.
The 28-year-old has scored 17 goals in 48 appearances for the Norway national team and can play in a number of advanced roles.
King is known for his work rate and his ability to bring others into play with his strong hold-up play.
Last season he scored six times and registered four assists as Bournemouth were relegated from the Premier League.
King has proved a fan favourite at the Vitality Stadium and in 171 appearances for the club he has netted 50 goals and claimed 17 assists.
West Ham have Michail Antonio in the form of his life but the likes of Sebastien Haller and Andriy Yarmolenko haven’t been overly favoured by Moyes.
King’s arrival should complement Antonio and Jarrod Bowen just nicely and his hardworking personality won’t be lost on the Hammers faithful.
Several clubs are thought to have been keen on the forward but it would seem as though West Ham are set to win the race for his signature.
West Ham are in superb form right now having secured thumping wins over Wolves and Leicester during the last 10 days.
Moyes won’t have been happy with the lack of transfer activity. Adding King and a central defender should give him hope of picking up plenty of points between now and the window reopening in January.