Report: Tottenham chief Levy in talks over stadium naming rights
Tottenham chief Daniel Levy is in advanced talks over a naming rights deal for the club’s stadium, according to Daily Mail.
The move will be a huge boost for the Lilywhites, whose finances took a massive hit during the pandemic.
Spurs announced losses of £63.9million for the year ending June 30, 2020, thanks to closed stadia. The club were reportedly plunged into debts of £1.77bn pounds, mostly due to the building of their new stadium.
Naming rights for grounds is a rare occurrence in the Premier League. Only five of the 20 clubs have named sponsors, with the vast majority opting for the opposite.
Tottenham will benefit from naming rights
The club will benefit from naming rights as Levy closes in on a deal for the Tottenham Hotspur Stadium.
As mentioned above, naming rights is a rare occurrence in the top flight. Manchester City, Brighton, Newcastle, Arsenal and Leicester City are the only top-flight clubs with sponsors for their grounds.
The Citizens earn the most of any club, a reported £15m per season.
While the money varies, all five clubs get a decent injection of cash from the move.
Tottenham’s deal with the NFL is likely to land them a good sum of money, due to their growing reputation in the States.
Naming rights is huge in the United States, with the LA Rams bringing in over £20m from Sofi.
Money is in short supply in north London. However, Levy is closing in on a fantastic deal for Tottenham.