Report: Daniel Levy demands are scuppering Tottenham Hotspur stadium naming rights deal

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Tottenham Hotspur chairman Daniel Levy is standing by his initial asking price for the naming rights to the club’s new stadium, which is continuing to put off prospective investors. 

That is according to a report from the Daily Mail. They are suggesting that the naming rights concern was one of Levy’s major issues regarding the potential conclusion of the Premier League season at neutral venues. Tottenham were not considered one of the potential locations because of their densely populated surrounding area. Levy feels that it could be a further detriment to his naming rights hopes. 

It is suggested that Levy has been trying to flog the naming rights to the stadium for five years but that companies have been put off by his world record £25 million-a-year asking price. 

The Telegraph reported in December last year that Levy’s asking price for the naming rights was above the market rate, with a figure in the region of £17.5 million-a-year more accurate. 

Given the impact of the global health crisis, Levy’s demands are looking increasingly unlikely to be met. 

The Daily Mail recently suggested that Amazon are interested in the potential naming rights of the ground whilst Nike have also been mentioned previously. 

But whilst Levy continues to stand by his valuation of the facility, it seems getting a deal done is increasingly unlikely.