When Brentford confirmed on Wednesday that the club had accepted a bid for attacker Florian Jozefzoon, it seemed Derby County were the frontrunners.
However, reports of a Leeds United bid added to the transfer drama, before Jozefzoon eventually chose the Rams over Elland Road, according to the Yorkshire Evening Post.
The reported decision would come as a severe blow to Marcelo Bielsa and Leeds United, as the club would miss out on yet another transfer target this summer.
However, Frank Lampard and Derby County will be delighted at another transfer coup, as the allure of the England legend is proving to be a great way of attracting players to Pride Park.
Loser: Leeds fans
Although there are still a number of weeks left in the window, Leeds supporters are right to be worried about the lack of permanent signings.
So far, the club have made just two loan agreements with Lewis Baker and Jamal Blackman of Chelsea. While the two are certainly smart acquisitions, they are not of the quality that will fire Leeds to promotion.
There is still no need to panic, as Marcelo Bielsa will surely attract some top talent as well— but to see their direct Championship rivals beat them to Jozefzoon will be worrying.
Winner: Frank Lampard
The Chelsea legend has done it again. After securing the double loan swoop of promising youngsters Harry Wilson and Mason Mount, Lampard looks set to acquire the services of the former Dutch Under-21 international.
In his first transfer window as a manager, Lampard has done well to convince key targets to join his project at Pride Park, a valuable skill that will serve him well in his coaching career.
Derby now look set to mount a serous promotion challenge; Leeds will have to strengthen further to be able to say the same.