According to TEAMtalk, Bournemouth are lining up a £10m January swoop for Nottingham Forest winger Joe Lolley.
His exceptional form this season has not gone unnoticed as The Daily Mail claim Crystal Palace, Watford and West Bromwich Albion also want him.
But if Lolley does decide to leave Nottingham Forest this summer, a move to Bournemouth could tempt him.
The 26-year-old can look at the blueprint set by David Brooks and hope to follow that example.
Brooks left Sheffield United in the summer and moved to Bournemouth, where he has racked up a tally of five goals and two assists.
Playing under Eddie Howe, the Wales international has taken his game to the next level.
The 21-year-old has shown that Bournemouth is the ideal environment to make the step up from Championship football to the demands of the top flight.
Howe gives you chances, nurtures the player and alongside the likes of Callum Wilson and Josh King, Bournemouth are scoring goals at will.
Lolley could thrive in this environment, just 12 months after leaving Huddersfield Town.
With six goals and six assists in 23 Championship games this season, the ex-Kidderminster Harriers winger is proving his class in the second tier.
The left-footed winger, who likes to cut in from the right, could form part of a devastating attacking midfield line, alongside Brooks and Ryan Fraser.
The success of Brooks might be enough to convince Lolley to quit Nottingham Forest and join Bournemouth.