Despite losing 3-0 to Leicester City at the weekend, Steve Bruce has done a decent job as a manger at Newcastle United so far and his team do sit 13th in the Premier League table five points above the relegation spots.
But there can be no serious ambition of looking up the table unless they have a reliable supply of goals in their team.
The Magpies have only scored 20 goals in 21 league games so far, with Crystal Palace and Watford the only teams to net few in the division.
Newcastle’s top scorer is midfielder Jonjo Shelvey with five goals across all competitions, but no other player has managed more than two and it’s very much a team effort.
Joelinton has massively underwhelmed at St James’ Park so far with just one goal across all competitions, while Yoshinori Muto, Andy Carroll or Dwight Gayle are not the long-term solution for the main number nine role.
Bruce should be desperate to sign another forward option in January and the club must back him in the window.
Newcastle should consider hijacking reported interest in English striker Daniel Sturridge, who has throughout his career he can be a clinical finisher.
According to the Daily Mail, Marseille and Aston Villa are both interested in a potential swoop for the 30-year-old.
Sturridge joined Turkish top-flight club Trabzonspor in the summer on a three-year deal, but Newcastle should try offer him a route back to the Premier League and could give him a main role.
The left-footed star has seven goals in 13 games across all competitions so far this campaign and knows where the back of the goal is.
He is the type of player that could finish off the chances Newcastle create and would be an upgrade.
The risk around Sturridge is his poor injury record, but he’s been in great form over December for Trabzonspor and managed 27 games across all competitions last season for Liverpool without any serious injuries.
Newcastle should look at throwing their name into the hat for the experienced striker, who has 77 goals in 218 Premier League appearanes during his career.