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Newcastle United owner Mike Ashley must release funds to Kenedy this summer

Photo: Getty Images

Newcastle United

Newcastle United owner Mike Ashley must release funds to Kenedy this summer

The forward scored twice in the Magpie’s weekend victory over Southampton.

Newcastle United took a huge step to safety this past weekend thanks to on-loan winger Kenedy who scored a brace against Southampton. The rest of the results at the bottom went for the Magpies and optimism about their chances increased significantly.

There will be nobody on Tyneside getting too complacent, not least Rafael Benitez, but the manager could be forgiven for having one eye on the summer.

It promises to be a crucial one for the club as it remains on the market, while there will be more rumours about the future of Benitez. There has been friction between the board and the manager in recent windows, which will come into focus again this summer.

Regardless of his desire to sell the club, Mike Ashley needs to appreciate the worth of his manager and make sure that his biggest asset remains at St James’ Park.

A quick way to do that this summer will be to sign Kenedy on a permanent deal from Chelsea. The Mirror report that the winger will be available for £15 million and that would be a great price for a player with his quality. He has immediately improved Newcastle since joining and provided some much-needed quality in the final third.

(Photo by Ian MacNicol/Getty Images)

During his first six matches, he has scored twice and got one assist. Considering Newcastle’s struggles in the final third throughout this season, Kenedy has provided end product that had previously been lacking. It is too soon to judge him fully, but he has come in and made an impact straight away in a team fighting relegation. That shows both talent and a good mentality.

The Magpies have been a working progress under Benitez this season. Their underlying numbers are good, but they have lacked the quality to produce the results required. Since Kenedy arrived, they have lost only one of their six Premier League matches and that came against an in-form Liverpool team.

As stated above, it is early days for the Brazilian at St James’ Park, but his attacking contributions have been impressive. The 22-year-old is currently averaging 1.02 chances created and 2.86 attempted shots per ninety minutes.

He hasn’t been perfect, with his decision making being questionable at times. However, he has stood out as one of the more talented players in the team and for that reason, he needs to be signed on a permanent deal.

Throughout his tenure as Newcastle United owner, Mike Ashley has been reluctant to spend big money and his penny pinching has only got worse as his desire to sell has increased. Since promotion to the Premier League, the club has spent just under £40 million, which isn’t enough to compete with the majority of clubs in the top-flight.

(Photo by Alex Livesey/Getty Images)

That needs to change as he needs to make sure Benitez doesn’t leave the club this summer, as it would derail any potential takeover. It is clear that the Newcastle manager would like to bring Kenedy to the club on a permanent basis and if Ashley can make that happen, it will go a long way to protecting his investment.

At the age of 22, there is potential for a big profit in the future, as Kenedy would surely develop on Tyneside under Benitez. The money in the modern game has become silly, but at £15 million, Kenedy would represent value.

He has already emerged as a key player for Newcastle and his importance will increase with game-time. This is a deal that Mike Ashley simply must make happen.

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Jake Jackman

Jake is a journalist based in the South East. He is a Newcastle United fan and has a keen interest in Dutch football. Jake can be found on Twitter here - @jakejackmann.

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