Newcastle eyeing £165m bonanza amid bold prediction from exit-bound Amanda Staveley

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Newcastle United want to significantly boost their income through one income stream championed by outgoing director Amanda Staveley.

Staveley was the public face of the Saudi Public Investment Fund’s takeover of Newcastle in 2021 and took a seat on the board alongside husband Mehrdad Ghodoussi once the deal was complete.

She has since overseen the development of Newcastle’s commercial operation, which has stagnated under previous owner Mike Ashley.

Boosting revenue through improved sponsorship contracts and other sources is a major priority for the current regime, who are limited in what they can spend because of the PSR system.

TV cash continues to be the biggest driver for the Tynesiders, with the club generating £165m from broadcasters in 2022-23.

That figure will have climbed significantly when the time comes for them to release their 2023-24 accounts thanks to their participation in the Champions League.

While Staveley and Ghodoussi will soon be leaving St James’ Park, their successors will be just as desperate to raise that figure even more.

And the latest news from France could open the door for them to do exactly that.

Newcastle could earn more broadcast cash from DTC model

A Netflix-style streaming service for the Premier League is seen by many clubs as the way forward, with domestic TV rights starting to plateau.

As quoted by Chronicle Live earlier this summer, Staveley herself thinks that a “direct to consumer model” is an inevitability and the best way to proceed for rights holders.

None of the traditional ‘Big Five’ leagues in Europe have tried DTC system yet, but that could be about to change in light of recent events.

Ligue 1 has been struggling to secure a TV deal for its five-year rights cycle beginning next season, with broadcasters balking at their £850m valuation.

As reported by SportsPro Media, Ligue 1 is now creating contingency plans in the form of a direct-to-consumer streaming service.

If the league is forced down the route advocated by Staveley and others and it proves to be a success, it is easy to see a scenario in which the Premier League follows suit.

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How TV cash can boost Newcastle’s transfer budget

Under the current Profit and Sustainability Rules system, every penny Newcastle earn is another they can invest in the recruitment budget.

The club narrowly avoided a breach for the three-year PSR period up to 2023-24 but will still have to make adjustments in 2024-25 if they are to ensure continued compliance.

While in the short term that likely means player sales, enhanced TV cash will help sustain the club in terms of PSR going forward.

The club are expected to announce revenue of around £300m for 2023-24, over half of which will come from broadcast streams.