Manuel Pellegrini splashed over £100m on new additions during the summer transfer window but there is still room for his squad to improve.
The Hammers are lacking a clinical striker to lead the line, with Javier Hernandez failing to find consistency since his arrival from Bayer Leverkusen last year and Andy Carroll continuing to face numerous injury problems.
While Marko Arnautovic has led the line well when called upon, Pellegrini should be in the market for a more natural centre-forward when the window reopens in January and his attention should be cast north of the border.
Rangers have come a long way under the guidance of Steven Gerrard this season and secured a vital Europa League victory over Rapid Vienna on Thursday evening, where Alfredo Morelos caught the headlines with a two-goal haul.
The Colombian striker took his tally for the season into double figures with his brace against the Austrian side, with his tally in Europe standing at four goals in nine matches including qualifiers.
Still just 22-years-old, Morelos admittedly needs to work on his discipline as he often courts the attention of match officials but displays the sort of direct play in the final third that West Ham are crying out for.
Supported by Arnautovic, Filipe Anderson and Andriy Yarmolenko, Morelos could become a star at the London Stadium.