Everton manager Marco Silva has urged his attacker Bernard to become more ruthless in front of goal and to not be afraid of shooting.
The 26-year-old winger has become a fan favourite at Goodison Park since he joined last summer and he enjoyed a decent debut campaign last season.
He established himself as a regular in the Toffees side, finishing the season with two goals and four assists in 36 appearances all competitions.
The 5ft 5in Brazilian is a skilful wide player in possession with a great turn of pace and dribbling, but his end product remains a question.
Bernard has started the new campaign well and he scored the only goal at the weekend in a 1-0 victory at home to Watford.
Silva wants him to become more clinical moving forward in the final third and explained how he can improve.
“We know Bernard is a player with high technical quality, giving us very good things and providing assists. But I want him to be more hungry to score,” Silva said, as quoted by the club’s official website.
“In some moments – it is maybe not the right word – I want him to be more selfish. Bernard is a player who, if he can see a teammate in a better position, will always try to assist.”
It looks like Silva has thrown down the gauntlet to Bernard and he’s going to need a decent output of goals to keep his spot in the team.
The arrival of Alex Iwobi from Arsenal has certainly cranked up competition for places and he often likes to drift onto the left flank.
Bernard will always give an incredible work-rate on the left wing and is a positive influence on his teammates, but his second campaign has to be about more goals and assists.
The South American is certainly capable of raising his game to that and Silva appears to be managing him well.