On Wednesday, West Ham striker Jordan Hugill joined Middlesbrough on loan, less than a year after the frontman joined the Hammers from Preston for around £10 million.
The season-long switch to Boro is exactly what the West Ham outcast needs to get his career back on track, as he will become part of a fearsome attacking line at the Riverside Stadium.
Hugill made the big-money Premier League switch to east London in January from Preston North End, but has endured a torrid time at the London Stadium. The striker made just three league appearances for West Ham, racking up a grand total of 22 minutes for the club.
It signifies a harsh change of fortune for Hugill, after he scored 20 goals in his last season and a half at Deepdale.
The 26-year-old Englishman is now desperate for playing time and a return to goalscoring form, and the move to Tony Pulis’ promotion chasing side represents the ideal move for Hugill.
The striker will be returning back to the Championship, a familiar league where Hugill enjoyed his best form as a footballer. In addition, he will be joining forces with an already formidable strikeforce, featuring the likes of Britt Assombalonga, Rudy Gestede, and Ashley Fletcher.
While playing alongside fellow experienced Champisonhip frontmen such as Assombalonga and Gestede, Hugill can rediscover his true form and kickstart his floundering career.
Few would have expected his first four months at West Ham to be so deflating, but the centre-forward now has the opportunity to play consistent football for a quality Championship side.
With crucial first-team minutes under his belt, Jordan Hugill will be primed to reignite his career and become a goal-scoring star on loan at Middlesbrough.