At times this summer, Fulham supporters have been left wondering whether their honeymoon period has already disappeared.
Look at clubs around them: fellow promoted sides Cardiff City and Wolverhampton Wanderers have already made a plethora of signings, while the Whites are yet to open their account this summer.
Yet there is no cause for concern for the Fulham faithful, as a lack of early signings is par for the course for the Cottagers. Fulham infamously like to get their business done late and extract the best possible deal; love it or loathe it, it’s how the club runs.
One only needs to look at this year’s January transfer window as a template. Up until the closing stages of the month, Fulham had signed no players and Slavisa Jokanovic had publicly expressed his frustration.
Then came the loan signing of Matt Targett on 22 January. And in the final hour of the final night, two bombshells: the arrivals of Cyrus Christie and Aleksandar Mitrovic. All three played their part in Fulham’s promotion and proved to be astute signings.
As past years have shown, leaving business late is often risky and nerve-wracking. But Fulham’s lack of early summer signings is nothing out of the ordinary– it’s simply how the club runs.
Add into the mix the ongoing World Cup, it is no surprise many deals have yet to go through. Clubs often prefer to wait until the end of tournaments before choosing what players to target and which to sell.
Chairman Shahid Khan has spoken publicly following promotion about his desire to strengthen Fulham’s squad significantly in anticipation of the upcoming top-flight season, and will be certain to invest in the team in the coming months.
Seeing Fulham’s fellow promoted clubs spend freely is undoubtedly frustrating, but there is still no need to worry for the Cottagers supporters.
Cardiff have mainly signed Championship-calibre players while Wolves have unsustainably splurged on Jorge Mendes’ clients; Fulham’s more measured approach will hopefully yield the best results next season.