Marco Silva’s appointment at Everton sees him tasked with realising the club’s ambitions; after years of penny-pinching under David Moyes and Bill Kenwright, finally the Toffees can compete on the same financial footing.
Ronald Koeman and Sam Allardyce struggled to meet those lofty expectation levels, but Silva is the man entrusted with bringing success to Goodison Park.
What does success look like for Everton, though? First and foremost, after Burnley came 7th last season, being the ‘best of the rest’ in the Premier League is a realistic goal.
That would bring about European qualification and there is little doubt that regular European nights would get pulses racing; provided Everton have a big enough squad to cope with the demands.
But seventh place and the Europa League wouldn’t get the fans excited in the same way that a trophy would.
Everton haven’t scooped silverware since the 1995 FA Cup and one of the great regrets of the Moyes era was that drought didn’t end under the Scot.
All of that makes Everton’s timid penalty shoot-out exit from the EFL Cup on Tuesday significant. The Toffees tumbled out of the competition, and that saw their best chance of a trophy this season evaporate with October just two days old.
Silva has missed a huge opportunity; a trophy would represent a long overdue achievement for the club. To let that chance slip away so meekly is poor and the fans should be very frustrated indeed.