Two weeks on from the news that Tottenham Hotspur striker Harry Kane had sponsored Leyton Orient’s shirts for next season, CEO Danny Macklin has told Goal.com about the increased demand in replica kits including from some Arsenal fans, who have applauded the Spurs man’s actions.
Kane made his professional debut with the East London club in 2011, joining from Spurs on a half-season loan during the 2010-11 season, and scored five goals in 18 appearances.
Since then, the 26-year-old – who was born and bred just a few miles from Orient’s Brisbane Road stadium – has risen to the very top of the game with Spurs and England, via three more loan spells, with Millwall, Norwich and Leicester.
Earlier in May, Orient confirmed the deal, with the player also discussing it on his own Twitter account, and rather than feature any personal projects, Kane has instead donated the shirt sponsorship to three separate cause.
The home shirt features a thank you message to frontline workers, the away shirt is for Haven House Children’s Hospice, and the third shirt has been donated to Mind, the mental health charity.
“He is a first-class individual,” Macklin told Goal.com. “He has helped provide vital income and exposure and is raising money for three fantastic causes.
“One week on, we have already sold more shirts than we did in the entire 2019-20 season. It is unbelievable. We have had to place two top-up orders since. We have had enquiries from around 113 places to buy the shirt, and we have had 100 orders from the USA. It has been phenomenal. We even know of Arsenal fans buying it and applauding what Harry Kane has done!
“That is welcome at an important time, and we will be able to make some donations from the proceeds to the three causes. It was much needed support and comfort along with other things we are doing. It gives us assurances in terms of finances, but there’s an awful lot more to do to be a sustainable club.”
For all the rivalry and banter between Spurs and Arsenal, when it comes to certain matters, the football world comes together, and Kane’s gesture in sponsoring the League 2 club’s shirts and in turn donating them to good causes is one that is rightly being praised and recognised.
Clubs in the lower levels of the EFL have been particularly hard hit by the global health crisis, as they rely heavily on matchday revenue to finance themselves, and thus the prospect of playing games behind closed doors would hit them substantially – but Kane’s deal seems to have already made a big difference.