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West Ham’s cut-price trip to the Orient

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West Ham United announced last week that they would slash season ticket prices for the 2016/17 season to less than £300 for an adult ticket, a price cut of between half and two-thirds on this season’s prices, depending on the location.

Why the 2016/17 season and not next season?

Simple, said West Ham vice-chairman Karren Brady, that season marks the start of the Premier League’s new £5.1 billion television deal, and with it, a significant cash boost to every club in the top flight. This windfall, Brady said, would be passed on to the fans at West Ham in the shape of a reduction in ticket prices.

But 2016/17 also marks West Ham’s first season in their new home at the Olympic Stadium.

The Boleyn Ground, where the club have plied their trade since 1904, holds 20,000 fewer supporters than the Olympic Stadium’s expected 55,000, and while West Ham are undoubtedly a club in demand – their average attendance last season was just over 34,000, putting them in the top 50 European clubs – it remains to be seen whether they have the draw to fill the substantially larger site.

Nothing would be more embarrassing to West Ham than being forced to explain why a stadium they bid for the right to use, a stadium paid for by the taxpayer, a stadium they faced stern opposition for, is half empty every week.

It’s a risk that’s significantly diminished in correlation with the reduced ticket prices. Pointing to the inflated television deal is a smart PR move, which works on three fronts:

One, it gives them a reduction in prices without having to admit they were concerned about filling the bigger stadium.

Two, it sets them up to build a narrative of accessible top flight football in a stadium with a national legacy, drawing in younger people, families, and new and part-time football supporters.

Three, it gives them first mover advantage on the new television deal, and puts the pressure on other clubs to follow their lead.

One club unlikely to be able to follow West Ham’s lead is Leyton Orient, whose Brisbane Road ground is less than two miles from the Queen Elizabeth Park site where the Olympic Stadium is situated. Orient will soon find their burly East End neighbours in much closer proximity, and the proposed price drop will bring the cheapest tickets at West Ham below the price of tickets in three of the four stands at Orient.

Then Leyton Orient chairman Barry Hearn launched a legal challenge to West Ham’s proposed move to the Olympic Stadium, which was settled out of court last year, with Orient set to receive compensation for lost revenue. And it’s not difficult to see how they could lose out. With the side two points from safety with a game to go in League One there’s the very real prospect of bottom tier football at the pre-war Matchroom Stadium trying to compete with Premiership stars in the sparkling venue where Mo, Jess and the gang won their gold medals. There’s just no contest. It’s a brave parent who takes their child to Orient when all their school friends are going to watch West Ham.

Come August next year, the walk to Brisbane Road will be made through a sea of claret and blue shirts, and evening fixtures will kick off with the glow of stadium lights on the horizon behind the Tommy Johnston Stand.

The disembodied voice of Bobby Moore will float across the cornfields of Stratford: “If you build it, they will submit the most competitively-priced bid during an open tendering process and, pending the result of a prolonged legal challenge and following completion of an extensive site redevelopment, they will come.”

“They will squint into a sky so blue it hurts your eyes just to look at whatever that weird sculpture tower thing that looks like candy laces wrapped round a slinky is.”

Cars will queue into the distance not knowing for sure why they’re doing it, people in half-scarves will visit the Westfield Shopping Centre and they’ll pass over the money without thinking about it, and, at the end, David Sullivan will play catch with his dad and we’ll all have our hearts warmed.

Putting aside the valuable lessons we’ll all learn about the power of believing in our dreams, the 2016/17 season will herald a shift in power structures of football. An average attendance in the high 50-thousands would put West Ham in the top 10 among European clubs – firmly up there with Arsenal and amongst the German clubs with their low-price ticket models. The enhanced television deal will create a new relationship between the top flight and the rest of the football league, one with an accentuated divide. And the geographic impact, West Ham United will move from the confines of Green Street to the regeneration mecca that is East London Zone 2, within striking distance of The City and with fast trains all the way through Kent.

Somewhere there’s a room full of commercial managers dreaming of clouds of money so thick they’ll have to brush them away from their faces. And somewhere there’s a Leyton Orient fan wondering if they’re going to have the Tommy Johnston end to themselves next year.

Arlen is a Reading fan. Which means he knows a lot about losing in play-off finals, 0-0 draws, and disappointing FA Cup away ties.

Manchester United

How will Manchester United line up with Alexis Sanchez?

Rob Meech

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Photo: Reuters

The most highly-anticipated transfer of the January window has finally been confirmed. Alexis Sanchez is now officially a Manchester United player after joining from Arsenal in a swap deal with Henrikh Mkhitaryan. It is quite a coup for the Red Devils to have snatched the Chilean from the clutches of Manchester City, who had long been the frontrunners for his signature.

Sanchez scored 80 goals in 165 appearances for Arsenal and his arrival at Old Trafford significantly strengthens Jose Mourinho’s attacking resources. United are second in the Premier League, but lie a distant 12 points behind their Manchester rivals. So how might the Red Devils line up with Sanchez, who will wear the iconic number seven shirt?

What will have most attracted Mourinho to Sanchez is his ability to play in any number of attacking positions. Although his goalscoring ratio for both Barcelona and Arsenal is close to one in two, he would not be classed as an out-and-out striker.

Wenger did sometimes deploy the 29-year-old on his own up top, but more often than not the Gunners boss favoured him on the left of an attacking three, alongside the likes of Mesut Ozil and Olivier Giroud.

Mourinho is hardly short of forward options. He signed Romelu Lukaku from Everton last summer to spearhead the attack, while Marcus Rashford, Jesse Lingard, Anthony Martial and Paul Pogba have all shown to be more than capable of chipping in with goals.

Sanchez provides another dimension altogether, though. He is more physical than the aforementioned quartet and his tireless work-rate is exactly what Mourinho looks for.

Sanchez could rotate with Lukaku in the number nine role – or even play alongside hm in a front two – but it is more likely that he will occupy one of the three spots behind the Belgian.

When fit, British record signing Pogba is guaranteed to slot into a central role in front of a deep-lying central midfield pairing, which gives the Frenchman the freedom to express himself. That leaves one of the two wider positions, currently occupied by two of Rashford, Martial and Lingard.

Of late, Mourinho has opted for Martial and Lingard, both of whom have been in scintillating form with goals and assists aplenty. To leave out either would seem harsh, but given the high-profile nature of this signing, one will surely make way to accommodate Sanchez, whose inclusion may also help to get the best out of the unconvincing Lukaku.

If Mourinho’s vision is similar to Wenger’s, then the fall guy would appear to be Martial. However, the Portuguese may have other ideas and such is Sanchez’s versatility that the United manager knows he can select the Chile international anywhere in attack without diminishing his influence.

The increased competition for a starting berth can only benefit United and it certainly would not be a surprise to see Sanchez selected as a number nine, should Lukaku’s form continue to suffer.

With the Red Devils hoping to go deep into the latter stages of the Champions League as well as the FA Cup, the flexibility Sanchez offers will be invaluable in facilitating squad rotation. Games come thick and fast at this stage of the campaign and, consequently, player burn-out is a real possibility.

By landing Sanchez, United have issued a massive statement of intent. Despite an improved Premier League season, they will almost certainly have to watch on as City lift the title in May.

Whether the former Barcelona star is the man to shift the balance of power back towards the red half of Manchester remains to be seen. Nevertheless, he undoubtedly improves Mourinho’s squad and it will be fascinating to see how he fares in a United shirt.

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Arsenal

How Arsenal could line-up with Henrikh Mkhitaryan and Pierre-Emerick Aubameyang?

Jake Jackman

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Photo: Reuters

Arsenal prefer not to do business in the January transfer window, but their hand has been forced this month due to the contract situations of Alexis Sanchez, Mesut Ozil and Jack Wilshere.

They could all leave the club before the start of next season and Arsene Wenger will recognise the need to prepare for those departures. Sanchez is the only one to have left the club already this month, as he has joined Manchester United.

In return, the Gunners have secured the services of Henrikh Mkhitaryan. The former Borussia Dortmund player has struggled in England, but he has the talent to produce more at the Emirates Stadium.

Considering they are facing a battle to qualify for the Champions League, there could be more arrivals this month to improve their chances of making the top four.

Sky Sports reported that Arsenal are attempting to secure a deal for Pierre-Emerick Aubameyang and Dortmund could be tempted to make a clean break from the striker

The Gunners are at risk of missing out on the Champions League for the second successive season, but their reputation remains strong across Europe. It would be a statement of intent to sign the Gabon international and an exciting move for supporters.

How could they line-up at the end of the window?

Arsene Wenger has favoured a 3-4-2-1 formation this season and it has achieved relative success. It was a major reason for their FA Cup win last season, as it provided more balance and made the side solid at the back.

However, Mkhitaryan and Aubameyang are both attacking players and will be expecting to start most matches. It could be that a switch back to 4-2-3-1 is required to fit both into the starting eleven.

One major problem that Arsenal have faced this season is their lack of quality at the back. Laurent Koscielny, Shkodran Mustafi and Nacho Monreal are serviceable as a three-man defence.

However, it has been rare for all three to be fit at the same time and the squad is lacking in depth. Per Mertesacker is passed his best, while Rob Holding and Calum Chambers remain inexperienced at the highest level.

A change back to a four-man defence would be a smart move unless a quality centre-back is signed this month. A tactical switch would likely mean Monreal loses his place in the starting eleven.

This would be a shame considering his impressive season to date, but he would offer stern competition to Sead Kolasinac.

It would be a boost if they were to sign another centre-back. Sky Sports reported earlier this month that Arsenal had made a fresh enquiry for Jonny Evans, but no reports suggest that a deal is in the pipeline for this month.

If they were to make no defensive signings, their back five would pick itself when everyone was available.

Petr Cech is not the player that he once was, but he remains the best goalkeeper at the Emirates Stadium.

The full-backs would provide the width, as Hector Bellerin and Sead Kolasinac are both excellent at going forwards. Ainsley Maitland-Niles and Nacho Monreal would offer good competition on the left side.

By playing two attack-minded full-backs, Arsenal can afford to play with narrow attackers, which will get the best from those playing in the forward positions.

There has been a resurgence in the career of Jack Wilshere, but he is unlikely to make the starting eleven when everyone is fully fit.

The midfield pairing of Aaron Ramsey and Granit Xhaka has been the most balanced of those chosen by Wenger this season.

The former has provided the drive and attacking support from deep, with three goals and six assists in the Premier League. Meanwhile, the latter sits deep and contributes in both halves of the pitch.

There is still more to come from the Swiss international and it will be next to Ramsey that he takes the next step forward.

The four attacking players would be best suited in a fluid attacking set-up as they are all intelligent players and capable of fulfilling any role. It would likely be a narrow formation with the full-backs providing width.

Henrikh Mkhitaryan and Pierre-Emerick Aubameyang would be the ones asked to start on the wing. It would be great to see the former be given a sustained run on the right flank, giving him a great opportunity to re-capture his Dortmund form.

Although Aubameyang is primary a striker, he has played on the left-wing during his career and he would be given freedom to interchange with the rest of the front-line. His pace will cause problems and he has the dynamism to excite supporters in the Premier League.

The 28-year-old has 13 goals in 15 Bundesliga appearances this season. In addition, despite Dortmund’s poor Champions League form, the forward found the back of the net on four occasions.

He is a top-tier striker and will add goals to the Arsenal attack. It will be exciting to see him link-up with Mkhitaryan again if a move does go through. Arsene Wenger will be hoping they can be as productive as they were in Germany.

Alexis Sanchez may have left, but Mesut Ozil is probably going to stay at the club until the end of the season.

The Evening Standard report that Arsenal are hopeful that the German international will extend his contract if they do sign Aubameyang alongside Mkhitaryan.

The 29-year-old will be given a central role in the team as the club try to convince him to stay and as the number ten position is his favoured role, this will likely be where he plays.

Alexandre Lacazette has had a mixed first season in the Premier League. It wasn’t easy to come into an Arsenal side that was short on confidence and Wenger will be wanting the Frenchman to kick on alongside the new arrivals.

If Aubameyang does sign, it will increase competition to start up front.

The current Gunners’ number nine has scored nine Premier League goals and contributed three assists. He is involved in a goal every 142.25 minutes, which is not bad, but he will be hoping to improve during the second half of the season.

If the club do sign Aubameyang, it will be a major statement of intent and serve as a reminder to the rest of Europe that Arsenal remain a force to be reckoned with.

A front four of Aubameyang, Lacazette, Mkhitaryan and Ozil promises to be exciting to watch and provide lots of goals.

No one player will be guaranteed a start and that is beneficial to the squad. The rest of the team needs strengthening, but this window would represent a good start to the rebuild.

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Burnley

Burnley 0-1 Manchester United: Three talking points from Turf Moor

Rob Meech

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Photo: Reuters

Anthony Martial scored the only goal of the game as Manchester United recorded their third consecutive victory by seeing off Burnley at Turf Moor. In a game devoid of end-to-end entertainment, the Frenchman struck in the 54th minute when his right-footed shot found the net via the underside of the crossbar.

Burnley tried in vain to force a leveller but could not find a way past David de Gea, as their winless run extended to seven Premier League matches. United, meanwhile, have maintained their grip on second spot but remain 12 points drift of runaway leaders Manchester City. Here are three talking points…

United pass another away-day test

Despite rumours of unrest at Old Trafford, United are now unbeaten in eight Premier League matches. While their hopes of reeling in Manchester City may be remote, Jose Mourinho’s men are red-hot favourites to finish as runners-up. That would be a huge improvement on last season – their first under Mourinho – where United finished sixth. It was only their success in the Europa League that guaranteed them a place in the Champions League.

The Red Devils are definitely progressing and the expected arrival of Alexis Sanchez would give them another dimension. In particular, their away form will please Mourinho. This was United’s fifth victory in their past six Premier League games on their travels, a run that is helping to keep the likes of Chelsea and Liverpool at bay.

Burnley is a notoriously tricky place to visit, but United withstood the physical threat of the hosts and just about had enough to claim all three points.

Burnley are feeling the effects

When looking at the table, Burnley’s position appears to be very comfortable. In eighth place and with 34 points to their name, the Clarets are all but guaranteed to be playing Premier League football again next season. That would have been manager Sean Dyche’s priority and he can feel satisfied with the job he has done.

Nonetheless, this is a difficult period for Burnley, who have not tasted victory since they beat Stoke City on December 12. Scoring goals has been their biggest problem, having drawn a blank in four of their seven-game winless  run. The Clarets are not renowned as being free-scoring – they have found the net only 19 times this season – and rely on a solid defensive foundation.

Perhaps the exertions of their promising start have taken their toll on a settled side. The challenge for Dyche, who had been linked with the Everton job during the height of Burnley’s success, is to ensure his players do not fall into the trap of thinking they have nothing to play for.

Martial is making rapid progress

The Frenchman began the campaign out of favour at United, but he has regained his place in the side thanks to a series of consistent performances. His output has been productive, too. His goal against Burnley was his third in a row, taking him to 11 for the season. Allied to his seven assists, Martial is beginning to fulfil his immense potential.

He cut a frustrated figure at being kept out of the starting XI by Marcus Rashford – there was even speculation he might be on his way out of Old Trafford. But Martial said all the right things publicly and is no longer in the ‘supersub’ category. Competition for places will only intensify if and when Sanchez’s switch from Arsenal is completed.

But the former Monaco starlet should not fear the Chilean’s arrival, but relish it. He has proved he can be a trustworthy player for United. Like Luke Shaw, he is another to have benefited from some stern words from Mourinho, who will soon have an embarrassment of attacking riches to call upon.

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