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Sale of Anfield naming rights is not the Liverpool way

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Anfield is a home ground in more than it is where Liverpool play the majority of their games every season. For many people it has become a second home, a place to escape the ins and outs of everyday life and for a small minority: just a night out. When news of Fenway Sports Group’s intentions to redevelop the stadium and increase its capacity was released it was met with resounding approval.

Last week Friday, sorry for the delay, the 650 tonne truss roof was impeccably slowly laid on the to of the existing structure.

I nicked this quote from thisisanfield.com, who nicked it from the club’s official website who interviewed Mike Gordon on the project: “Work is progressing well and despite the fact that this is a complex project, we are on track in terms of budget and schedule,” he said. “We still expect that the new Main Stand will be open to fans and hospitality guests at the start of the 2016-17 season, which will be an impressive accomplishment by everyone in Liverpool who has worked on the project. John, Tom and I are grateful for their efforts.”

Anfield’s new roof truss being dropped into position

However a recent announcement has been greeted with disgust and many a reference to the ‘plastics’ of Manchester City and Chelsea. The announcement being that the naming rights of the new main stand will be sold to the highest bidder as a way to generate money. This is shocking. I personally would hate to see Dunkin’ Donuts scrawled across the stadium in 30 years time let alone listed as a sponsor on Liverpool Football Club’s Wikipedia page.

This sort of mentality and tactic is not the ‘Liverpool Way’ and while I am sure Bill Shankly loved a good doughnut I am also certain he would agree with me, loosely based on what I know about the guy. The club that the Scotsman helped build into such a formidable and famous European powerhouse should not stoop so low as to selling naming rights to whoever has more money. This is not the Etihad. This is Anfield.

The very fact that Liverpool has such a distinguished stand in the Kop is reason enough. Very few modern stadiums can claim as distinguished a history as Liverpool and this comes right down to the very stands in the stadium. Few can boast to have this, rather naming stands after roads adjacent to them or ‘Main Stand’ for the largest in the stadium.

I would much rather a ‘Main Stand” exist in Anfield than a ‘Subway Stand.’ Ridiculous and completely hypothetical but you get my point. There is no excitement in being on a stand which has been paid for by selling out.

I can guarantee you that when the re-branding of the main stand takes place and the ‘Dunkin Donuts Stand’ is unveiled fans will continue to call it The Main Stand. When Newcastle had St. James Park changed to the Sports Direct Arena fans were in such a fume that after the 2011/2012 season it was changed back. Ultimately, the club will rake in millions from a company whose logo will be on a stand that will always be the Main Stand.

Liverpool stands to profit £500 million from selling the naming rights and this could also result in lowering the cost of tickets in general areas whereas premium areas are likely to become more costly.

Liverpool’s Chief Executive, Ian Ayre,“We built the economic model on the basis of having a range of prices, as we do today,” he added.

“We have said all along we absolutely recognize there needs to be some affordable pricing and tickets in the stadium and that is the case today, but maybe there can be more of that.”

I may be overreacting and  acknowledge that but I find it below the level that Liverpool claim to be on to be prostituting the global brand the club possesses in order to expand the capacity of the stadium. In my logic if that is what it takes to expand then surely it can wait until funds can be generated in such a way that it doesn’t make me feel hot under my collar and nervous of what others might think.

There is a reason that I support Liverpool and it is because things are done in a different manner and intent than it other clubs. Maybe at Manchester City and Chelsea it is alright – buy the Premier League – but I have learnt differently in my years as a Liverpool supporter. This is Anfield and we do things the Liverpool Way.

 

 

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Aspiring sports writing currently completing final year of high-school education. Your typical die-hard fan of Liverpool. Founder of rousingthekop.wordpress.com

FA Cup

Rochdale 2-2 Tottenham – Lucas Moura shines despite disappointing day for Spurs

Jake Jackman

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Tottenham

Tottenham are going to have to rely on a replay for the second successive round as they conceded a dramatic late equaliser to Rochdale. It was a reminder of the magic that the FA Cup still possesses and it will provide a useful cash injection for the League One club. Spurs opted to make several changes and rest key players, but they selected a team that should have progressed on the day.

Ian Henderson scored in the first-half to give Dale a first-half lead and it was deserved. Keith Hill’s team played good football and went toe-to-toe against their more illustrious opposition.

Lucas Moura and Harry Kane scored to put Tottenham into a 2-1 lead, but that wasn’t the end of the goal-scoring as Steve Davies scored to take the tie to a replay. Here are three talking points from Spotland:

Lucas Moura’s performance showed why Tottenham signed him

It was a signing that came out of left-field, as Tottenham prefer to do their transfer business in the summer. However, this opportunity was too good to turn down as they were given the chance to sign a proven Brazilian international. He had fallen on tough times at PSG and rarely featured this season, but he proved why the club signed him on Sunday.

The Brazilian wasn’t afraid of the fight and was up for the test offered by League One opposition. Every time he got on the ball, it looked like he could make something happen, as shown by his seven dribbles completed.

He had a touch of class that allowed him to stand out from the rest of the players on the pitch and if he can consistently perform at that level, he will turn out to be a great signing.

His movement was superb, as he regularly found pockets of space to exploit. Interestingly, he won five aerial duels and that shows that he has quickly adjusted to English football. It was Lucas that scored the equaliser mid-way through the second half with a confident finish. He will have played himself into Mauricio Pochettino’s plans for the coming weeks.

Rochdale impressed on their day in the spotlight

They were written off before a ball was kicked as they were facing one of the best teams in the country. Rochdale are currently rock-bottom of League One and 11 points from safety, albeit with four matches in hand. They laid a new pitch ahead of this match and the players adapted to it well, showing that they can play good football.

Callum Camps and Andrew Cannon impressed in the centre of the park, while their two wily experienced strikers got the goals. Ian Henderson was a tireless worker in the final third and put the Tottenham defenders under pressure.

He snatched at a couple of chances in the first-half, but he remained cool when another chance came his way and scored the opening goal.

It will be a tough ask for them to go to Wembley, but they can go there with no fear as they have nothing to lose. The tie will give them an injection of money that the club needs, especially if they are to suffer relegation this season.

Toby Alderweireld looks a long way from his best

The Tottenham defence didn’t look as assured as they usually do and both of their centre-backs struggled at times during the match.

Alderweireld was left out of the trip to Juventus and there were some supporters that questioned that decision. However, he looked short of match fitness against Rochdale and was arguably at fault for the late equaliser.

The Belgian international looked rusty and his decision making was not great. He picked up a yellow card for a rash tackle and that is one example of that. Juan Foyth played alongside Alderweireld and his inexperience showed when Rochdale did attack.

For Alderweireld, he wants to be back in the first-team and that is eventually where he will be, but he isn’t at the level required to be starting right now. Tottenham are fighting on multiple fronts and they can’t afford to have any players that aren’t at 100%. He is returning from a serious injury and he will need time to get back to his best.

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Liverpool

Roberto Firmino: His performances will shape the end to Liverpool’s season

Martyn Cooke

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On Sunday afternoon at St Mary’s Stadium the returning Virgil Van Dijk took centre stage and assumed the role of pantomime villain for the day.

However, whilst much of the pre-game build up was centred on the former Southampton defender, who was making his first return to the club since signing for Liverpool in January, the post-match conversations were focused on the brilliance of the Dutchman’s attacking teammate.

Roberto Firmino is one of the most under-rated players in the Premier League and his performance last weekend reaffirmed that he is one of the most effective forward players in the top-flight of English football.

The Brazilian has rarely been the centre of attention since arriving at Anfield in the summer of 2015 for £29 million and the media have often overlooked his significant contributions on the pitch.

Roberto Firmino

At Liverpool he has been forced to be content playing in the shadow of Philippe Coutinho, prior to his move to Barcelona, and Mohamed Salah, who has been a revelation since joining the club in the summer.

But Firmino is now emerging as one of the most creative, innovative and exciting forwards in the Premier League and he is undoubtedly one of the most improved players of the season.

The 26-year-old is both a creator and a goal scorer, as Southampton discovered to their cost at the weekend, when he opened the scoring with a neat finish within the opening six minutes before providing the assist for Salah’s goal with an ingenious flick.

The goal was his 20th of the campaign, which was shortly followed by his 21st of the season against Porto in the Reds’ midweek Champions League fixture, and he is now only nine short of becoming the Premier League’s all-time highest Brazilian goal scorer.

Firmino is a unique mixture of technical brilliance, creativity, innovation and an intelligence that makes him unpredictable, difficult to mark and a constant threat, regardless of where he pops up on the pitch.

However, whilst his Brazilian flair may catch the eye it is his willingness to pressurise opponents and work hard off the ball that is genuinely impressive.

He is certainly a favourite of Jurgen Klopp, who admires his hard running, work rate and pressing that often sets the tone for the rest of the team.

The 26-year-old has still gone somewhat unnoticed this campaign despite his consistency and performances on the pitch and the fact that he has missed only one league game all season.

But that is set to change.

Firmino’s performances and form have proven that there is still a bright future at Anfield despite the departure of Coutinho in January.

Deployed as an unconventional number nine, the Brazilian is the centre of a dynamic attacking forward line that sees him flanked by Salah on one side and Sadio Mane on the other.

The trio possess the pace, intelligence and creativity to threaten any team in Europe, as demonstrated by the mid-week five-goal demolition of Porto in the Champions League, and central to their effectiveness is the link up play of Firmino.

Still only 26, the Brazilian is about to reach the peak of his prowess and his continued development under Klopp poses the exciting question of how much better the forward might become in the forthcoming two or three years.

He certainly possesses all of the characteristics to become a legend at the club, should he choose to remain at Anfield long term, and he now has the opportunity to step out of Coutinho’s shadow and enjoy the limelight for himself.

Liverpool supporters will be hoping that Firmino can maintain his current run of form over the coming months and his performances will shape the club’s season.

His creativity and knack for scoring goals will be an invaluable commodity as Klopp goes in search of a top four place and potential silverware.

Firmino my have been underrated in the past, but he is now taking centre stage as the focal point of Liverpool’s attack.

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Huddersfield Town

Huddersfield Town 0-2 Manchester United: Three talking points from the John Smith’s Stadium

Rob Meech brings us three talking points from the John Smith’s Stadium as Manchester United overcame Huddersfield Town in their FA Cup 5th Round contest.

Rob Meech

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Photo: Reuters

A brace from sharpshooter Romelu Lukaku fired Manchester United into the quarter-finals of the FA Cup at the expense of Huddersfield Town.

Lukaku opened his account in the third minute before netting his second of the evening shortly after the second-half resumption.

Victory was not as straightforward as the scoreline suggested. However, as the Terriers produced a spirited display after the early setback.

There was also controversy involving the Video Assistant Referee (VAR) system.

Juan Mata saw an effort ruled out for offside after a review, but confusion abounded about whether it had been the correct decision.

Here are three talking points from an eventful encounter, as United set up a last-eight tie with Brighton & Hove Albion…

Lukaku’s goals are a fillip for Jose Mourinho

The Belgian has come in for criticism from some quarters for his goal return since last summer’s big-money transfer from Everton.

While he may not have reached the levels of Harry Kane or Mohamed Salah, Lukaku has now scored 21 times in all competitions for United this season.

That tally was boosted by his double against Huddersfield, which showed off his best attributes.

Lukaku was too strong and clever for Huddersfield’s defence as he latched on to Mata’s through ball for the first, before putting the finishing touch to an Alexis Sanchez pass for his second.

The former Chelsea man’s performance will be the biggest plus for United boss Jose Mourinho, who is relying on him to spearhead the attack for the remainder of the campaign.

Lukaku is a confidence player, so this was a timely boost ahead of a crucial run of fixtures both domestically and in Europe.

VAR under the microscope yet again

The introduction of technology to any sport usually results in teething problems.

It is fair to say VAR has experienced more than its fair share in football this season.

Employed in some FA and League Cup matches, controversy has never been far away. This was again the case at Huddersfield.

Mata appeared to have doubled United’s lead just before half-time, but referee Kevin Friend waited for confirmation from VAR that he had been onside.

After about a minute, Friend disallowed the goal when it was judged that Mata had been fractionally offside as the ball was played.

Contention emerged when viewers saw the incident on TV, where the guidelines were clearly not straight.

In fact, they were embarrassingly wonky.

Further replays suggested – with parallel lines correctly in place – that Mata’s knee had indeed been offside, but it was a very close call and certainly not an obvious mistake by the referee’s assistant.

These technical hitches will need to be ironed out before VAR is brought in universally.

Huddersfield can be positive despite FA Cup exit

With their Premier League status hanging in the balance, it would have been understandable if Huddersfield manager David Wagner had seen this fixture as an unwanted distraction.

But there was absolutely no suggestion that they were trying not to win the match, or prepared to exit the competition without a fight.

The Terriers, who famously beat United at home in the Premier League last October, carried on from where they left off last weekend in the impressive 4-1 victory over Bournemouth.

Conceding so early to United had not been in the script, but the hosts regrouped quickly and caused their opponents plenty of problems.

Ultimately, the difference between the two sides was the quality of finishing.

Whereas the visitors scored with their only two shots on target, Huddersfield wasted numerous openings as they slipped to defeat.

Nevertheless, attention can be turned back to their bid for survival, without their confidence dented.

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